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HOW THE PREVIOUS WINNERS MOVED THEIR COMPETITIVE GOALPOSTS!
By studying these winning submissions, you will get a
better understanding of what the judges find appealing, not only in content, but
also the way that the information is presented. Many a promising case study has
lost significant advantage because of the inappropriate way in which it was
submitted. Even though many entries are submitted by vendors on behalf of their
customers, please write from the user perspective. Remember, the judges are
turned off by product hype. Free Chapters here...
